A No-Code SaaS platform for government bodies & NGOs to launch, manage, and monitor welfare schemes — with verified audience building, DigiLocker integration, and AI-powered document verification. With Maitri (Junior UX UI Designer) & George (Product Manager).
Jio acquired EasyGov and now provides government welfare capabilities via Jio AI Cloud and MyJio — giving governments & NGOs one place to create schemes, verify eligibility, and reach 500M+ citizens. Visual designs are complete; usability testing is next.
Easily manage welfare schemes, document verification, audience & cohort building — on a single No-Code SaaS platform.
5 public scheme platforms were evaluated across 8 capability dimensions — identifying where Jio AIOP has the opportunity to leapfrog existing solutions, particularly in analytics, mobile UX, and real-time tracking.
| Capability | EasyGov | UMANG | DBT Bharat | Seva Setu (GJ) | Mahiti Kanaja (KA) |
|---|---|---|---|---|---|
| Guided Scheme Flow | Moderate | Basic | Manual Process | Step-based UI | Not User-guided |
| Eligibility Matching | Strong | Moderate | Yes | Strong | Context-based |
| Document Upload | Basic Upload | Poor Experience | Difficult | Manual Upload | Gov't Links |
| Application Tracking | Not Real-time | Basic | No Tracking | Limited Updates | External Handoff |
| Multi-Language Support | Multilingual | Extensive | Hindi Only | Gujarati + Hindi | Kannada + Hindi |
| Admin Dashboard | Basic | No Admin View | None | Limited View | None |
| Analytics & KPIs | Minimal | Not Visible | Absent | Lacks Depth | Absent |
| Recommendation Engine | Profiling-based | Static Listings | No Intelligence | Manual Nav | No Personalisation |
Ads creation platforms were studied to understand best-in-class patterns for guided scheme creation flows, template libraries, audience targeting, and performance dashboards — forming the UX foundation for Jio AIOP's scheme builder.
| UX Feature / Stage | Google Ads | Facebook Ads | LinkedIn Ads | Microsoft Ads | Amazon Ads |
|---|---|---|---|---|---|
| 1. Onboarding & Setup Ease | Very intuitive, guided flows | Guided flow with goals | Simple B2B targeting | Slightly technical | Requires prior knowledge |
| 2. Use of Templates | Multiple smart templates | Campaign templates + boost | Limited templates | Minimal templates | No user-friendly templates |
| 3. Real-Time Preview | Live preview available | Strong preview support | Basic previews only | Static preview | Product ad previews |
| 4. Guided Steps & Tooltips | Strong tooltips, progress | Excellent contextual help | Basic tooltips only | Few tooltips | Limited guidance |
| 5. Audience Profiling | Intent & behavior data | Strong interests & behaviors | Rich professional targeting | Limited profiling | Purchase-driven profiles |
| 6. Performance Estimation | Forecasting tools | Budget estimator & reach | Forecasts by industry | CPC estimator | Sales projection tools |
| 7. Reporting Dashboard | Detailed, customizable | Visual + insights | Clear B2B KPIs | Basic metrics | Seller-focused insights |
| 8. Accessibility & Ease of Use | Clean, familiar UI | Visual, easy to use | Slight learning curve | Needs training | Less beginner-friendly |
Through research and heuristic evaluation, we identified 6 critical pain points that the platform must solve — spanning across the pre-publish, live, and post-publish phases of scheme management.
| # | Heuristic | Observation | Violation Found | Recommendation | Severity |
|---|---|---|---|---|---|
| 1 | Visibility of System Status | Key metrics (Total Schemes, Published, Drafts) are shown on dashboard. | "Verified Applications" is blank — no fallback text or last-updated timestamp. | Show fallback text "Yet to verify" and add "Last updated on…" timestamp. | ● Medium |
| 2 | Match: System & Real World | Uses familiar terms like "Published", "Draft", "Apply". | Terms like "Unpublish" or "Export" could confuse less technical users. | Use clearer copy like "Remove from live view" or "Download details". | ● Low |
| 3 | User Control & Freedom | Users can edit or unpublish schemes. | No confirmation modal before critical actions like unpublishing a live scheme. | Add confirmation dialog: "Are you sure you want to unpublish this scheme?" | ● High |
| 4 | Consistency & Standards | UI is consistent; primary buttons and tags follow visual standards. | Minor inconsistency — "Edit", "Export", "Unpublish" vs "Create New Scheme" casing. | Ensure all UI text follows sentence case or title case per design system. | ● Low |
| 5 | Error Prevention | Actions are separated (Apply vs Edit) to reduce errors. | No safeguard against accidentally clicking "Unpublish" — no undo mechanism. | Add undo option or toast notification with 5-second undo window after critical action. | ● High |
| 6 | Recognition Not Recall | Users can see all schemes with labels clearly. | No filter or search to locate schemes faster across categories or status. | Add filters by status, date, category; add a quick search bar above the scheme table. | ● Medium |
| 7 | Flexibility & Efficiency | List view toggle exists for power users. | No batch actions or bulk export for schemes. Power users lose time on repeated actions. | Add "Select multiple" checkbox + bulk export / bulk status actions toolbar. | ● Medium |
| 8 | Aesthetic & Minimalist Design | Visually clean and focused. Clear layout hierarchy. | Slight crowding between sections. "List View" toggle text placement is unclear. | Improve toggle visibility; increase spacing between dashboard sections and table. | ● Low |
| 9 | Help Recover from Errors | Validation messages exist for mandatory form fields. | Error messages are generic ("Something went wrong") — no guidance on how to fix. | Provide inline error descriptions with corrective action per field ("Enter a valid date range"). | ● Medium |
| 10 | Help & Documentation | Some tooltips exist on key form fields. | No contextual help panel or onboarding walkthrough for first-time Program Officers. | Add a "?" help trigger per section with contextual documentation or guided tour for new users. | ● Low |
Jio's mission is to reach every Indian — from central government ministries to block development officers in remote districts. These 4 personas represent the real spectrum of Program Officers using Jio AIOP across Tier 1, 2, and 3 India.
The JTB maps all 7 stages of the Program Officer's lifecycle — from scheme creation through to post-approval monitoring — capturing actions, KPIs, pain points, possible solutions, and emotions at each stage.
| Stage | 01 Scheme Creation |
02 Review & Publish |
03 Live & Discoverable |
04 Application & Doc Verification |
05 Application Decision |
06 Disbursement (Another Team) |
07 Post-Approval Monitoring |
|---|---|---|---|---|---|---|---|
| Actions |
→ Define scheme → Select data points & docs → Set eligibility rules → Budget & timeline
|
→ Test eligibility simulation → Review scheme before publishing
|
→ Ensure scheme appears to target users → View discoverability stats
|
→ Verify docs fetched from DigiLocker → Flag users if docs seem faulty
|
→ View verified applications → Approve or waitlist decisions
|
→ Notify disbursement team → Track fund transfer
|
→ Monitor disbursement status → Monitor waitlisted applications
|
| KPIs |
→ No. of schemes initiated → Time to create
|
→ Approval turnaround time → % requiring rework
|
→ Avg. time to go live → Discoverability impressions
|
→ Avg. time to verify docs → % incomplete verifications
|
→ Time to approve/reject → No. of decisions/day
|
→ Avg. % delayed disbursement → Failed disbursement rate
|
→ Scheme impact metrics → Applicants received stats → Demographics data → Fraud & flagged cases
|
| Pain Points |
✗ Long form, too many fields ✗ No preview option ✗ Complex eligibility logic
|
✗ Multiple back & forth ✗ No clear feedback
|
✗ Low discoverability ✗ Unclear where schemes are listed
|
✗ Repetitive document reviews ✗ No auto-validation
|
✗ Hard to trace approval reasoning ✗ No audit logs
|
✗ Delay in sync ✗ No status tracking
|
✗ No alerts or notifications ✗ No fraud detection ✗ Hard to improve discoverability
|
| Solutions |
✓ Guided scheme wizard ✓ Save as draft ✓ Use templates
|
✓ Inline feedback ✓ Live preview before publish
|
✓ Auto-boost to right audience ✓ Scheme tags for discovery
|
✓ OCR verification ✓ Auto-flag suspicious docs
|
✓ Audit trail for decisions ✓ Recommendation engine
|
✓ Real-time status from disbursement team
|
✓ Analytics & dashboard ✓ Closure & feedback insights
|
| Emotions |
🎯
Focused
💪
Motivated
|
😰
Anxious
🤞
Hopeful
|
😊
Proud
🤔
Curious
|
🫤
Dependent
😤
Impatient
|
😌
Satisfied
🤝
Responsible
|
😮
Concern
😮💨
Relief
|
🏆
Accomplished
💭
Reflective
|
When a Program Officer logs in for the first time, a clear CTA guides them to create their first scheme. Key metrics (Total Schemes, Published, Drafts, Total Applications, Fraud Cases Flagged, Avg. Drop-off Rate) are surfaced upfront — establishing data-centricity from the start.
A modal presents categorised scheme templates — Education, Health, Women Empowerment, Rural Transformation, Disaster Management, Sports & Development, Art/Culture, and more. Officers pick a template or start blank. Pre-defined templates reduce setup time and encode best practices for each scheme type.
A stepper progress indicator at the top shows the 4-step scheme creation flow. Step 1 captures foundation details: scheme name, category, bio/benefits (rich text editor with JioType), language, start/end date, state, and location. "Save as Draft" is always accessible — reducing fear of losing work.
Officers choose which personal datapoints (Gender, DOB, Income, District, Family Income…) and documents (Aadhar, PAN, Income Certificate, Class X Marksheet…) are required for applicants. A dual-panel interface shows available documents on the left and selected ones on the right — clear, friction-free document mapping.
Officers create complex eligibility rules using a visual condition builder (AND/OR logic, nested groups). Before finalising, they run an "Eligibility Simulator" — testing how different user profiles interact with the form, rules, and document logic — ensuring correctness before publishing.
The final step lets officers design the citizen-facing scheme banner — upload image, set transparency, background/foreground colour — and preview it across Mobile, Desktop, and Tablet breakpoints in real time. A "Publish Scheme" CTA goes live only after all 4 steps are complete.
Once schemes are live, the main dashboard surfaces all KPIs: Total Schemes (18), Published (12), Drafts (3), Expired/Archived. Below — scheme creation trend by category (donut chart), approval vs rejection rate over time, budget utilisation by scheme, and a choropleth India map showing performance by region. A Recent Schemes table shows all active schemes with live status.
Drilling into any scheme shows a dedicated analytics view: Total Applications (18,000), Approved (12,500), In-Progress (3,200), Rejected (2,300). An application funnel tracks drop-offs step by step (Applications Started → Identity → Address → Docs → Review → Submit), a fraud case map by location, budget spend over time, device split, and a complete applicant list with disbursement amounts and statuses.
Any government body or NGO in India can launch, manage & monitor a welfare scheme in under 30 minutes — verified, fraud-proof, and accessible to every citizen via Jio's 500M+ network.
