Lead Product Designer with 9+ years across Jio, PayU, and Infosys. I design AI products, scalable design systems, and enterprise experiences that move real metrics — CSAT 2.6→4.2, 71% engagement lift, 55% support call reduction.
A beautiful screen that breaks in context B or fails under scale is not good design. I start with architecture — how components connect, how decisions propagate — before I design a single pixel.
My instincts are a starting point, not a conclusion. Every significant design decision I've made has a research artifact behind it — an interview, a journey map, a usability test — that grounds the rationale.
Enterprise products are full of constraints — technical debt, legacy systems, competing stakeholder needs. I've learned to treat these as design challenges, not blockers. The best solutions emerge from inside the box.
A progression from pixel-pushing to systems thinking and design leadership — with increasing scale and complexity at each step.
A boutique design studio I founded and run alongside my full-time work. Plux Studio partners with startups and growing companies to design products from scratch — strategy, UX, visual design, and design systems under one roof.
Precision design tools, no-code platforms, and the latest AI-augmented workflows — the daily stack I use to go from problem to shipped product.
I'm a photographer at heart — it's how I learned to see: light, composition, the decisive moment. That obsession with framing has followed me into product design. Every screen is a composition. Every user flow is a story with a beginning, tension, and resolution.
When I'm not designing products, I'm exploring Bengaluru's architecture or thinking about why some designed objects feel inevitable and others feel forced.